Lead Forensics needed a reliable way to scale its website visitor identification platform with accurate and complete company data. As a fast growing B2B software provider, missing or outdated data limited how effectively they could turn anonymous website visitors into qualified leads.
Lead Forensics helps sales teams identify website visitors by matching visits to company records and contact details. To do this at scale, they required a company database with broad website coverage and consistent data quality. Finding GDPR compliant sources with reliable URLs remained a major challenge.
With our Data Appending Services, Lead Forensics was able to append missing data fields to their existing datasets. We delivered a custom selection of ten million small and mid sized European companies, including verified website URLs, refreshed monthly and provided via the data append API in JSON format.
By using B2B Data Appending, Lead Forensics could maintain accurate coverage, reduce data gaps, and support their customers with better identification results. This scalable approach allowed their platform to grow while keeping data reliable, compliant, and easy to maintain.
Your team can achieve similar results by using Data Appending to complete your lists with missing website, email appending, or phone appending fields and keep your datasets ready for growth.
