Best B2B Data Providers Compared (2026)
Compare the leading B2B data providers for company data, contact data, and sales intelligence. Interactive feature comparison to find the right fit.
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All providers (select features to rank)
Apollo.io
Sales intelligence platform with 275M+ contacts and integrated outreach tools. Generous free tier. Popular with startups and SMBs for prospecting.
BoldData
Global B2B data provider with 400M+ company records across 190+ countries. REST API, bulk data downloads, and CRM integrations. Pay-per-call pricing with free trial. Strong on company data, financials, and official registry data.
Clearbit (HubSpot)
Now part of HubSpot as Breeze Intelligence. API-first enrichment with strong firmographic and technographic data. Ideal for SaaS companies already on HubSpot.
Cognism
European-focused B2B data provider with phone-verified mobile numbers. Strong GDPR compliance with Diamond Data verification process.
Dun & Bradstreet
Legacy business data provider with the D-U-N-S numbering system. Deepest financial and credit data but complex pricing and dated technology stack.
LinkedIn Sales Navigator
LinkedIn's sales tool with access to 900M+ member profiles. Best for prospecting within LinkedIn but limited data export and API capabilities.
Lusha
B2B contact data platform focused on direct dials and verified emails. Simple browser extension with freemium model and affordable plans.
ZoomInfo
Enterprise B2B intelligence platform with the largest North American contact database. Strong intent data and technographics. Annual contracts from $15K+/year.
Full Comparison
| Feature | BoldData | ZoomInfo | Apollo.io | Dun & Bradstreet | Cognism | Lusha | Clearbit (HubSpot) | LinkedIn Sales Navigator |
|---|---|---|---|---|---|---|---|---|
| Companies | 400M+ | 100M+ | 60M+ | 500M+ | — | — | 44M+ | — |
| Countries | 190+ | — | — | 200+ | — | — | — | — |
| Starting price | Free trial | $15K/yr | Free tier | Contact sales | Contact sales | Free tier | Contact sales | $99/mo |
| Founded | 2008 | 2000 | 2015 | 1841 | 2015 | 2016 | 2014 | 2014 |
| Contacts | — | 260M+ | 275M+ | — | 400M+ | 100M+ | — | — |
| Enrichment attrs | — | — | — | — | — | — | 100+ | — |
| Members | — | — | — | — | — | — | — | 900M+ |
| Best for | Company data, Global coverage, API integration, KYB verification | Sales intelligence, Enterprise, North American market | Sales outreach, Lead generation, Startups & SMBs | Credit risk, Compliance, Supply chain due diligence | European markets, Phone-verified contacts, GDPR compliance | LinkedIn prospecting, Direct dials, SMB sales teams | Lead scoring, Form enrichment, SaaS marketing | Social selling, Relationship building, Recruiting |
| Pricing | Pay-per-call from $0.10. Free trial with 1,000 calls. | Annual contracts from $15K/yr. | Free tier. Paid from $49/mo. | Custom enterprise pricing. Annual contracts. | Custom pricing. Annual contracts. | Free tier. Paid from $36/mo. | Part of HubSpot. Separate pricing TBD. | From $99/mo (Core). Advanced $149/mo. |
| Data sources | Official registries, Financial filings, Trade registers, Web data | Web scraping, Community-contributed, Partnerships | Web scraping, Community-contributed, Public data | Official registries, Financial filings, Self-reported, Trade data | Phone verification, Public data, Partnerships | Community-contributed, Public data, Partnerships | Web scraping, Public data, Machine learning | LinkedIn member profiles, Company pages |
| Global coverage (190+ countries) | ✓ | ~ | ~ | ✓ | ~ | ~ | ~ | ✓ |
| 400M+ company records | ✓ | ✓ | ✗ | ✓ | ✗ | ✗ | ✗ | ✗ |
| REST API available | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✗ |
| Contact / people data | ~ | ✓ | ✓ | ~ | ✓ | ✓ | ✓ | ✓ |
| Financial data | ✓ | ✓ | ~ | ✓ | ~ | ✗ | ~ | ✗ |
| Firmographic data | ✓ | ✓ | ✓ | ✓ | ✓ | ~ | ✓ | ~ |
| Technographic data | ✗ | ✓ | ~ | ✗ | ✓ | ✗ | ✓ | ✗ |
| Intent / buying signals | ✗ | ✓ | ✓ | ~ | ✓ | ~ | ✗ | ~ |
| Data enrichment | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✗ |
| Bulk data / list building | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✗ |
| Pay-per-use pricing | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Free trial available | ✓ | ✗ | ✓ | ✗ | ✓ | ✓ | ✓ | ✓ |
| GDPR compliant | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| CRM integrations | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
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Access 400M+ company records across 190+ countries. No annual contract required.